Fragrance house
Fellah
Fellah is a French fragrance brand established in 2019 by UGIT Fragrances in France. Its history reaches back to a Fellah PARIS trademark registered by UGIT in January 2015 for perfumes and cosmetics, while a further registration in December 2025 indicates continued trademark activity under the company. UGIT identifies Fellah as a private-label brand made in France, with its olfactory identity connecting French fine perfumery and compositions made in Grasse to a travel-and-escapism narrative. The brand’s creative concept was developed by Marc Antoine around conversations with a little girl named Fellah, whose innocence, open-mindedness, and youthful vitality shape the Velvet fragrances’ stories. Velvet is the brand’s clearest defining fragrance family, comprising core creations including Velvet I and Velvet III. Velvet I is a citrus-fresh, vanilla-centered composition with musk and tonka facets, while Velvet III combines white florals, citrus, coconut, and powdery vanilla.
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