Fragrance house

Fenty Skin

Fenty Skin launched on July 31, 2020, as Rihanna’s second global beauty brand, created in partnership with Kendo Brands, a LVMH-owned beauty developer. Its purpose is to offer effective, easy-to-use skincare for all skin tones and types. The brand’s identity draws on Rihanna’s own skincare experiences, including feeling overwhelmed by product choices and experiencing skin discoloration after a teenage reaction. At launch, Fenty Skin emphasized simplified routines, multitasking products, makeup compatibility, and environmentally conscious packaging and formulas. Rihanna is the brand’s founder and an owner, while Kendo Brands, a division of LVMH, identifies Fenty Skin within its beauty portfolio.