Fragrance house

Fex Collection

Fex Collection is a UAE-based perfume brand whose public creative identity is linked to influencer Aziz Almarzouqi, known as Fex. The collection combines fragrance releases with oud products, and V Group lists FEX COLLECTION among its major brands, although available evidence does not specify acquisition, sale date, or legal ownership terms. Influencer was released in 2020, while Heritage was launched in 2022. Oud is the clearest documented fragrance identity for the line: Oud Intense is identified as an oud- and agarwood-focused perfume. Faisal CP is credited as perfumer for Heritage, Influencer, Oud Intense, and the oud-stick products.