Fragrance house

Fiancée

Fiancée is a Japanese fragrance and personal-care brand presented by IDA Laboratories. Its origins date to 1993, and the brand marked its 30th anniversary in 2023. Fragrance remains its central category, alongside hair care, hand care, and body care, reflecting a portfolio that extends scent into related everyday formats. In 2023, Fiancée introduced Dusk Aroma By Fiancée, a line built around wearing fragrance for personal comfort rather than to seek compliments from others. The brand’s fragrance legacy is particularly associated with Pure Shampoo. Its body mist launched 12 years before the 2023 anniversary, and Fiancée described the scent as very popular while retaining it unchanged for an anniversary packaging redesign. The Pure Shampoo scent has also been issued as both a body mist and a parfum de toilette, giving the fragrance a continuing presence across formats.