Fragrance house

Fiat 500

FIAT was founded in Turin in 1899. In 1957, it presented the Nuova 500, a model intended primarily to replace the Fiat 500 Topolino; its engineering included a rear-mounted, air-cooled two-cylinder engine and technologies derived from the Fiat 600. After years out of production, the Fiat 500 returned in 2007 as a modern reinterpretation marking the model’s 50th anniversary and retaining elements of the original design. Ownership later moved into Stellantis: Fiat Chrysler Automobiles and Groupe PSA agreed to merge in December 2019, and the merger took effect on January 16, 2021, creating Stellantis, where Fiat remains a brand. The Fiat 500 identity has also been extended into fragrance: Diamond International presents a line inspired by the automobile’s concept and design, including Green Bloom and Orange Gourmand.