Fragrance house

Fifty Cent

Fifty Cent is a celebrity fragrance label associated with rapper Curtis Jackson. Its documented fragrance debut was Power by 50 Cent, launched in September 2009 as Jackson’s first fragrance. The concept linked Jackson’s public identity with power, confidence, and his rise from street life to entertainment success. Developed with perfumer Harry Fremont, the scent was shaped around black pepper, dark woods, coriander, and nutmeg. Power by 50 Cent remains the label’s defining documented fragrance, combining a fresh citrus opening with musky and woody elements and spicy, earthy facets.