Fragrance house

Flavia

Flavia is a fragrance brand associated with the United Arab Emirates and included in the portfolio of Sterling Perfumes Industries LLC. Sterling Group, its publicly associated parent organization, was launched in 1998 under Sterling Parfums Industries LLC and traces its heritage to the Fakhruddin family. A Flavia fragrance edition is recorded from 2022, when the brand was included in Sterling’s travel-retail rollout; in 2023, editorial coverage identified it as one of Sterling’s own perfume lines. Its fragrance identity is arranged across themed groupings including the Flavia Series, Dominant Collection, Marble Series, Majestic Oud, and Privee Collection. Sterling filed an EU trademark for FLAVIA in May 2023, and the mark was registered in September of that year with Sterling listed as owner.