Fragrance house

Fleur de Florence

Fleur de Florence is an Italian fragrance brand introduced in public fragrance references as new, with three listed fragrances launched in 2024. Its identity is organized around Florence’s botanical heritage and floral landscapes, drawing on natural floral themes associated with Tuscany. The documented collection includes Jasmine Petal, Sweet Iris, and Pure Rose, and is described as floral and inspired by individual flowers. Pure Rose adds a rose-centered interpretation to the collection.