Fragrance house

Fleurit Parfums

Fleurit Parfums was developed beginning in 2022 and launched in 2024 by Lynn King, who founded the house after nearly twenty years working across Bergdorf Goodman, Giorgio Armani, Ralph Lauren, and Hermès. Its creative identity brings traditional French perfumery together with an American point of view. Fleurit organizes its scents as a fragrance wardrobe, inviting wearers to choose and layer perfumes according to mood rather than rely on one fixed signature. King’s process translates personal memories, places, and life experiences into scent, principally in collaboration with perfumer Maud Chabanis; Xavier Blaizot created Sainte Fumée. That approach is especially clear in Fleurs de Tabac, inspired by the mingling of tobacco and fragrance in King’s grandparents’ New York apartment, and Gâteau des Anges, connected to her mother’s holiday baking.