Fragrance house

Flirt!

Flirt! was launched in 2004 as one of the three original brands developed by BeautyBank, The Estée Lauder Companies’ brand-incubation division. It debuted in October 2004 through BeautyBank’s relationship with Kohl’s, alongside American Beauty and Good Skin, as part of a new cosmetics department. The brand’s public identity was centered on color-oriented, playful makeup, with color-matched packaging and tools to help shoppers select shades. Its launch also introduced a pop-culture creative model: Grammy-winning musician Michelle Branch served as the first guest creator, contributing a nail-polish and matching lip-color collection for the debut. By 2008, Flirt! had expanded beyond its initial U.S. launch with international launches in Korea and Target Australia, while remaining part of BeautyBank’s portfolio within The Estée Lauder Companies.