Fragrance house

Flor de Mayo

Flor de Mayo is a Valencian family business founded in the 1990s by Jesús Gómez, María Molins, and Ángel Palamós. Its early activity began in multiprice bazaars; after developing La Casa de los Aromas, the business entered Flor de Mayo with fragrance products in mini formats. In 2008, it moved into beauty distribution through major Spanish retailers, while its home-fragrance activity remained associated with bazaar retail. The brand’s identity spans fragrances, beauty, and well-being, emphasizing accessible, effective products and a natural-beauty positioning that does not seek to change the user. On 26 April 2021, Flor de Mayo Belleza y Ambiente S.L. was absorbed into Jesús Gómez S.L., transferring its assets, rights, and obligations. The company now known as Laboratorios Neum Spain S.L. was previously named Jesús Gómez S.L. and Laboratorios JG S.L.; its current legal notice identifies it as responsible for Flor de Mayo’s commercial name. In April 2025, Flor de Mayo introduced Fragancias Oníricas, a four-fragrance collection co-created with fragrance content creator Adrián Carrera around a dream-inspired concept.