Fragrance house

Floratta

Floratta is a fragrance line of Brazilian beauty brand O Boticário, rather than a separately documented perfume house. O Boticário launched Floratta’s first fragrance in 1995: a floral-fruity cologne released simultaneously in Brazil, Spain, and Portugal, marking the line’s beginning and the company’s 18th anniversary. Its identity is built around feminine perfumery, flowers, romance, and emotional connection, while its contemporary phase centers on romance and authentic female identity. Floratta’s fragrance legacy includes Floratta in Blue, launched in 1998, which became one of the line’s major successes and remains identified as a classic of its feminine perfumery. Floratta Red, introduced in 2019, became one of the line’s best-selling and most acclaimed fragrances. In 2020, Floratta introduced its first Eau de Parfum, Floratta Fleur Suprême. In 2025, the line marked 30 years with Floratta Rose Bouquet, a reinterpretation of Floratta Rose, and a new package design.