Fragrance house

Florian Pontier

Florian Pontier is a Paris-based fragrance house founded in 2025 by Florian “Flo” Pontier, who was drawn to fragrance from a young age and comes from a family shaped by entrepreneurial vision and an instinct for design. The house approaches fragrance and design as a unified creative practice: its sculptural flacons are conceived as art objects, while visual identity forms part of the fragrance experience. Its creative concept treats scent as a journey through places, memories, landscapes, and cultural impressions. FLO’W, presented as the brand’s first collection, expresses themes of freedom, movement, evolution, and emancipation through vivid colour, distinctive flacon design, and urban-art influence. Initially described as seven geographically inspired fragrances, the collection is recorded in current reference listings as eight following the addition of Ubuntu in 2026.