Fragrance house

Foellie

Foellie is a South Korean femcare brand focused on intimate-care fragrance. Founded in 2018 by Kim Ji-un and Park Mun-ho, its origin story describes a developer creating the brand after seeing his sensitive-skinned wife hand-wash underwear with mild soap and apply a few drops of perfume. Foellie is operated by Laorganic Co., Ltd., a beauty company established in October 2013. Its core product family, Inner Perfume, launched in 2018; by 2019, it had exceeded 30 billion Korean won in cumulative sales and was being exported to more than ten countries. That year, Foellie and Laorganic’s sister brands received a 3-million-dollar Export Tower award at Korea’s Trade Day ceremony, an export milestone for the company’s international business.