Fragrance house

For The Scent Of It

For The Scent Of It was officially launched in 2021 by Michael Schrammel, who had begun studying perfume creation from scratch in 2015. Based in Eagle, Wisconsin, the brand opened with an initial group of five fragrances and remains centered on small-batch perfume and attention to the scent itself rather than elaborate packaging or presentation. Schrammel serves as the owner and perfumer, developing the line through self-directed study, material experimentation, formula deconstruction, and nose training over approximately five years before launch. His creative identity is linked to woodland memories from Wisconsin: an old white oak tree he climbed as a child inspired the brand’s logo and became one of his earliest scent memories. By 2023, the brand had also developed Lucid Dreams, a concept presenting fragrances as interpretations of dreams and individual ingredients transformed into imagined scent experiences.