Fragrance house

Forment

Forment launched in June 2017 as a beauty brand of APR Corporation. It began as a men’s cosmetics brand shaped by surveys of women aged 20–29 about the qualities they found attractive in men. Forment’s current concept connects personal form and scent, presenting fragrance as an extension of identity and part of a self-exploration ritual. Cotton Hug, first introduced as a perfume spray, became a defining Forment fragrance; its Signature Perfume launched in May 2018 after favorable consumer response. APR reported cumulative Cotton Hug sales of more than 1.6 million units from its 2018 launch through the first quarter of 2025, along with first-place rankings in the Olive Young perfume category in 2023 and 2024. In March 2025, Forment renewed the Signature Perfume packaging and introduced a Kuromi collaboration while retaining the established fragrance line and adopting rounded cylindrical packaging for character-led editions.