Fragrance house

Forte Series

Created by Alex Costa in 2019, Forte Series began with men’s hair-styling products, with its first line launched after a two-year development process. The brand grew from Costa’s YouTube work, which moved from Portuguese-language Call of Duty tutorials into men’s fashion, haircare, fitness, and lifestyle content. Its identity combines grooming, community, and honest education, with confidence as a central intended outcome. Forte Series is privately held, and Costa is identified as its founder. The brand’s offering includes fragrance through a collection featuring Antagonist and Protagonist. Protagonist was released in 2024 and is presented as inspired by a Forte scent and as a fragrance customers had requested.