Fragrance house

Forum

Forum was founded in 1981 by Brazilian designer Tufi Duek in partnership with his brother, Isaac. The brand formed a major part of Duek’s creative career in Brazilian fashion. Following a sale in 2008, Duek remained creative director under contract but left Forum’s command in April 2009 to pursue new projects. Forum is currently listed among the brands of AMC Têxtil, alongside Tufi Duek and Triton. In 2000, the brand expanded from fashion into perfumery. Its fragrance activity has included women’s, men’s, and unisex fragrances, developing as a broad extension of its fashion identity rather than around one documented signature scent.