Fragrance house

Foxtale

Foxtale Consumer Private Limited was established in Mumbai, India, on May 5, 2021, by Romita Mazumdar. The brand launched in December 2021 as a direct-to-consumer skincare business focused on products formulated for Indian consumers. Its approach emphasizes effectiveness, safety, and responsiveness to consumer feedback, with simplicity, efficacy, and safety guiding product development. Foxtale has shaped its brand and products through consumer dialogue, prototype testing, and crowdsourced feedback.