Fragrance house

FPF

FPF is a domestic Chinese fragrance brand that entered Douyin in 2021 and developed multiple accounts for brand communication and sales. Shiqing, identified as one of FPF Perfumer’s founders, built a Douyin account network around fragrance education, perfume-making processes, and fragrance-use experiences from 2021 onward. FPF’s public identity is closely tied to this founder-led personal IP and short-video content. Its fragrance portfolio includes Skin Desire, marketed alongside Pure Desire Ribbon, which ranked among the top ten online fragrance products in November 2023 and was the highest-ranked product in that group.