Fragrance house

Fraganote

Fraganote is a fragrance brand from India, founded in 2023 by spouses Garima Kakkar and Arjun Anand. They launched it with the aim of creating globally oriented scents that would be more accessible than imported luxury fragrances. Fraganote’s creative identity connects fragrance with landscapes, nature, design, and personal memories, presenting each formulation as a distinct story and emphasizing emotional, nostalgic, and culturally situated storytelling. In 2025, the brand raised ₹8 crore in pre-Series A funding led by Rukam Capital, which lists Fraganote as an active portfolio investment. In July 2026, Fraganote launched Cutting Chai, inspired by India’s roadside tea culture, through a campaign featuring Dolly Chaiwala and 1990s Bollywood-style storytelling.