Fragrance house

Fragrance & Beyond

Fragrance & Beyond is a fragrance brand founded in 2018 and headquartered in Gurgaon, Haryana. Its founding vision draws on French luxury, ancient scent traditions, and rituals, while its creative identity adapts French fragrance influence for India through perfumes handcrafted for the country’s climate and temperature. The brand treats scent as an experiential and emotional medium, presenting fragrances as companions that can awaken memories, elevate mood, and deepen a person’s connection to self. Its online personalization system uses five clicks to match fragrance to a customer’s personality and taste, with additional bottle customization available. The Fragrance & Beyond mark was filed in India on 29 March 2017 under the proprietorship of Taru Khubani for perfumes and related personal-care goods. The brand is identified as part of Muse Lifestyle, and its 2024 website copyright uses the name “Fragrance and Beyond by Muse Lifestyle.”