Fragrance house

Fragrance and Fashion

Fragrance and Fashion is an Ahmedabad-based private-label perfumery established in 2015 and connected to a fourth-generation family of perfumers. A trademark record states that the Fragrance & Fashion mark was used from 26 February 2015 and covered perfumes, attars, incense products, camphor, and essential oils. Based in Moriya, Ahmedabad, Gujarat, the brand presents perfumes, colognes, and other scented products, alongside end-to-end private-label services for startups, brands, exporters, and retailers, from custom fragrance development through packaging. In January 2024, it exhibited for the first time at Paperworld India and the Corporate Gifts Show, where it launched a product containing six different fragrances.