Fragrance house

Fragrance One

Fragrance One is a German fragrance company whose legal entity, Fragrance One GmbH, was registered in Grünwald on 14 December 2018. Its concept centers on creating one fragrance for each occasion, using a simple situational framework rather than a broad traditional fragrance narrative. The brand’s public context is tied to Jeremy Fragrance, who began building a fragrance-focused public identity in 2014; his first fragrance video was published on 2 June that year. By 2024, reporting described a shift in his public creative identity, with fragrance reviews receding as more theatrical short-form social-media content became prominent.