Fragrance World was founded in Dubai in 2004 by Moidu P.V., also known as Poland Moosa Haji. Its history grew from Moosa’s earlier Dubai trading venture, Al Ghuroob, established in 1988 and dealing initially in garments, perfumes, cosmetics, and electronics. The business evolved from trading into a fragrance-focused company and then into a global fragrance house. Its identity centers on making perfumery accessible and relatable, with innovation, excellence, ethics, and versatility identified as core values. In 2012, it launched French Avenue as a separate premium or entry-luxury line within the business, introducing a more niche-oriented fragrance proposition. The company is publicly presented under Fragrance World Trading L.L.C.
