Fragrance house

Frassaï

Frassaï was founded in 2013 by Natalia Outeda, whose fragrance career in New York began in 2005 after earlier work connected with flowers, design, and hospitality. The brand began with flacon necklaces that combined jewelry and wearable perfume, and its offering includes candles and eau de parfum. Frassaï’s identity brings together Buenos Aires and New York with Argentine cultural references such as tango, the Pampas, Patagonia, and family history; Outeda describes its purpose as creating sensory experiences through perfume. Its stated slow-perfume approach gives fragrance development substantial time rather than following a rapid production schedule. This background informs scents including Verano Porteño, which draws on Buenos Aires and Astor Piazzolla’s tango, and Teisenddu, which draws on Outeda’s Welsh-Argentine culinary heritage in Patagonia and has been described as one of the brand’s most popular products. Dormir al Sol was presented as a 2024 release within the brand’s storytelling-led fragrance work.