Fragrance house

French Avenue

French Avenue is a United Arab Emirates fragrance brand launched by Fragrance World in 2012 as an entry-luxury line focused on niche, energetic fragrances. It operates under Fragrance World Trading LLC and expresses its identity through Paris-inspired elegance, energy, and contemporary premium niche blends intended to balance quality and value. Its parent company, Fragrance World, traces its origins to Poland Moosa Haji’s trading venture in Dubai and describes itself as having evolved into a global fragrance house. In 2025, French Avenue launched GENESIS, a twelve-fragrance collection inspired by constellations and zodiac signs after a two-year development process.