Fragrance house

Fresh Line

Fresh Line is a Greek natural-cosmetics company founded in 1992. Its origins are associated with Zakynthos, where Mayra Vagioni drew on her grandmother’s homemade beauty recipes and Greek traditions of herbalism and aromatherapy. She founded the company in Athens with her daughters, Pavlina and Natalie, with the goal of combining nature and science in effective cosmetics. Fresh Line’s early identity centered on fresh, handmade products sold by weight, inspired by family recipes and ancient Greek sources. In 2002, the company expanded into makeup through its Make Up Art outlets, followed in 2004 by the opening of its first stores in Russia and London. From 2009, Natalie Vagioni took over the company’s direction, continuing its nature-, tradition- and self-care-oriented philosophy. Today, Fresh Line presents itself as natural, sensorial, ethical and effective, combining Greek nature and tradition with scientific formulation while retaining some handmade methods. Fragrance is described as a defining part of the brand’s identity, with White Jasmine and Cassandra named among its iconic creations.