Fragrance house

Fresh Sends

Fresh Sends was founded in Denver in 2019 by spouses Ty Hiss and Jesse Hiss, after Ty’s work as a wedding florist prompted them to develop a more effective way to ship flowers. From its beginnings in the founders’ home, the brand has focused on modern, relevant gifts and the sentiment behind the gesture rather than generic gift baskets. Its presentation is built around personalized cards, packaging, and an unboxing experience designed to connect with younger customers. In 2022, Fresh Sends expanded its in-house creative team and emphasized organic content across TikTok, Instagram, and Pinterest. By March 2025, it had moved beyond bouquets into curated gift sets, including self-care and beauty items. Fragrance forms a small but distinct part of that offering through The Perfume, which Fresh Sends calls its signature scent and presents as an add-on intended to extend the emotional experience of sending flowers.