Fragrance house

Friendly Hunting

Founded in 2005 as a family business by Christian Goldmann, with Michaela Goldmann as co-founder, Friendly Hunting began with cashmere and silk before expanding into ready-to-wear, accessories, fragrances, and maison products. Its public identity centers on responsible luxury and an eco-, human-, and animal-friendly philosophy, expressed through the phrase “for people with positive attitude.” From the beginning, the brand has maintained a production relationship with Kathmandu, presenting its collections as handmade through Nepali craft traditions combined with modern techniques. In 2013, the Goldmanns’ Namasté association opened the Amazing Namasté children’s home in Kathmandu, linking the brand’s Nepal activity to a continuing social initiative. Friendly Hunting marked its 20th anniversary in 2025. Its first fragrance collection, Flavour Fellows, arrived in 2016 with four fragrances. Garden Eden connects the fragrance line with a signature print and is also presented as a perfume centered on a cashmere accord.