Fragrance house

Fumeri

Fumeri is a fragrance brand within Hemel Paris’s broader group of fragrance houses. Hemel Paris was founded in 2017 by Jitendra Phulwani, Bhushan Phulwani, and Manish Chawla. Within the group’s evolution, Sap was followed by Unlimited, Fumeri, and then Hemel as its signature expression; Fumeri is described through two distinct identities. Its creative language brings European-style refinement together with the warmth, depth, and opulence associated with Arabian fragrance culture. The brand’s fragrances are atmospheric, layered compositions designed to express emotion, identity, and presence rather than serve only as conventional perfume.