Fragrance house

Furiosa®

FURIOSA® is a Czech brand founded in 2024 by Jiří and Tereza Zimovi. It began as an e-commerce project for handmade bead bracelets before developing into a broader jewelry business built around original designs and stainless-steel components. Its identity emphasizes freedom, courage, self-confidence, authenticity, and resistance to imposed social expectations, expressed in the motto “Boldly You.” The design direction combines the founders’ own core pieces with collaborations involving Czech designers and creators such as Klára Marie Bliss and Alexander Bel. In 2025, FURIOSA® expanded into niche perfumery with its own fragrance collection, FURIOSA® PARFUM LAB. Made in the Czech Republic in small batches, the fragrances extend the brand’s focus on personal identity into scent; Václav Lebeda is identified as their perfumer.