Fragrance house

G. Bellini

G. Bellini is a German men’s-fragrance brand centered on fresh masculine perfumes. Its public record includes a U.S. trademark filing dated September 12, 2003, covering perfumes and cosmetics. That registration was issued in 2004 and canceled in 2014 after it was not maintained. A later U.S. application, filed in 2015 and registered in 2016, listed Lidl Stiftung & Co. KG as the owner and original applicant. In February 2024, G. Bellini appeared in Lidl’s perfume campaign alongside Suddenly, with G. Bellini Deep and G. Bellini Homme among the featured fragrances.