Fragrance house

G Parfums

G Parfums is a Ukrainian fragrance house founded and owned by perfumer Oleg Grabchuk, with its establishment placed in 2015–2016 and its first commercial scent, Teen Skin, released in late summer 2015. Grabchuk began experimenting with essential oils in 2012, then studied modern perfumery’s technical and chemical aspects while developing the house as a self-taught perfumer. His work in visual design, photography, painting, and music informs the brand’s creative direction; he has created its logo, labels, packaging, and promotional imagery himself. Early G Parfums explored sexuality through fragrance names and bottle design, while its current identity centers on shadowy scents, occult symbolism, intuition, sexuality, darkness, and introspection. By 2018, the home-based independent brand had 22 fragrances in its line, although some earlier releases had been discontinued. During Russia’s 2022 invasion, the Kyiv home containing perfume ingredients was shelled and the website was temporarily nonfunctional. Teen Skin remains an early milestone, described as a fragrance of cleanliness, tenderness, and innocence.