Fragrance house

Ga-De

Ga-De is an Israeli beauty brand founded in 1985 within Danya Cosmetics by Moshe Bensasson. It began with imported, marketed, and distributed eye- and lip-makeup pencils before expanding into brightly colored nail polishes. In 1987, the brand launched Indian Earth in four shades, establishing an early product milestone. By 1995, Ga-De had expanded beyond Israel into Eastern Europe and Australia. Its identity brings together makeup, skincare, and fragrances, drawing creative influence from life, nature, art, history, painting, design, fashion, and jewelry. Among its fragrances, Icon Instinct is a floral-fruity vanilla eau de parfum presented as a signature fragrance.