Fragrance house

Gabby's Dollhouse

Gabby’s Dollhouse began as a pitch deck in 2016, and DreamWorks commissioned the project the following year. Created and executive produced by Traci Paige Johnson and Jennifer Twomey for Netflix, the mixed-media preschool series debuted in 2021. Its format combines live-action unboxing and activity segments with a fantastical animated dollhouse inhabited by cat characters. Play, crafts, imaginative problem-solving, resilience, and learning from mistakes through a growth-mindset approach shape the brand’s creative identity. The property has expanded into licensed consumer products, with Spin Master serving as its global master toy licensee. In 2025, DreamWorks extended Gabby’s Dollhouse into its first feature film, with Johnson and Twomey serving as executive producers.