Fragrance house

Gale Hayman

Gale Hayman Beverly Hills emerged as Gale Hayman’s independent cosmetics company after her separation from the Giorgio business; contemporary coverage described the 1988 operation as launched from her living room, while trademark records place first use in commerce on February 17, 1987. Its early visual identity combined cosmetics with Hollywood and Beverly Hills imagery, including leopard-print packaging associated with Hayman’s Beverly Hills persona. Hayman’s fragrance history also reaches back to Giorgio Beverly Hills, the boutique and scent she created with her then-husband Fred Hayman; the fragrance received a special Fragrance Foundation FiFi award in 1984 for its impact on the perfume industry. Her own label introduced Beverly Hills Gale Hayman in 1990, a floral-oriental perfume described at the time as a softer evolution of the powerful Giorgio style. In 2002, relevant marks were assigned from LPI Cosmetics, Inc. to Gale Hayman Enterprises, LLC, documenting a later change in control of the brand’s intellectual property. By December 2025, coverage reported that the brand had released roughly a dozen and a half fragrances before moving entirely into cosmetics, while its official website presented skincare, makeup, and anti-aging products.