Fragrance house

Gentlemen's Tonic

Gentlemen’s Tonic was founded by Olivier Bonnefoy in London’s Mayfair in 2004 as a men-focused spa, grooming, and hair concept. Its identity brings together traditional grooming services, modern techniques, and bespoke treatments developed specifically for men. The business expanded beyond London: by June 2011 it had four London branches, and its Hong Kong opening marked its first outlet in Asia. The brand began developing its Babassu & Bergamot range in 2006 and launched the retail line in early 2008. Described as the core range, Babassu & Bergamot includes a bespoke fragrance created for the brand’s men’s grooming products. In 2016, Gentlemen’s Tonic launched its Advanced Derma-Care retail and professional skincare range, adding a more explicit skincare dimension to its barbering and spa offer. A new company, New Dawn Grooming Limited, was incorporated on 20 August 2024 and is identified on the current official website as trading as Gentlemen’s Tonic.