Fragrance house

George Clooney

George Clooney is not identified as an independent fragrance brand; his name appears in fragrance through Whatever It Takes, a celebrity-merchandise and charity campaign launched in June 2005. Run by Trade plus Aid’s wholly owned subsidiary, 21st Century Leaders Ltd, the campaign used donated celebrity artwork and messages on licensed products to support poverty alleviation, environmental conservation, and child protection. In 2013, a men’s fragrance associated with Clooney was released through the campaign, with a bottle featuring his hand-drawn artwork. Recorded as Whatever It Takes – George Clooney, the scent is attributed to Whatever It Takes rather than to a standalone Clooney fragrance label.