Fragrance house

georgebest

The George Best brand is a style-legacy brand built around Belfast-born footballer George Best, whose public identity combined football with personal interests in fashion and design. His fashion ventures included opening clothing boutiques in Manchester, including the Edwardia shop in 1967. Today, the brand develops limited-edition capsule collections inspired by Best’s 1960s clothing preferences and Manchester boutiques, while also involving emerging creative talent such as fashion students at the University of Salford. The name is a registered trademark of The George Best Legacy Company. Its documented fragrance story began in September 2014, when Jigsaw ESL and Best Promotions LLP launched George Best Silver and George Best Gold as the first fragrance products in a broader George Best consumer-product range. These two scents are the clearest directly documented fragrance association for the brand.