Fragrance house

Ghawali

Founded in Dubai in 2016 by the Chalhoub Group, Ghawali is a fragrance concept shaped around Gulf heritage, layering, and contemporary niche interpretation. Its name refers in Gulf usage to something precious, dear, or expensive, while also connecting with the region’s early perfume-making history. The brand links regional fragrance traditions and cultural storytelling with modern compositions, presenting scents as stories inspired by the region’s culture, people, places, and memories. Forat Al Haider serves as Creative Director, and Ghawali’s visual and retail concept was developed with centdegrés as a contemporary interpretation of traditional oriental perfumery and layering rituals. In September 2024, the brand launched its Signature Collection in the United Kingdom exclusively through Selfridges. Its fragrance portfolio also includes Love Note, which received the Best New Fragrance award at the Pure Beauty Awards 2025 in London.