Fragrance house

GianMarco Venturi

Gian Marco Venturi established his own ready-to-wear label in Milan in 1979. The label grew from menswear and womenswear into sportswear, underwear, jeans, accessories, leather goods, eyewear, and perfumes, while the company became a S.p.A. in 1985. Its early creative identity brought together precise tailoring, unusual fabrics, and clean, disciplined lines. The autumn-winter 1989–90 and spring-summer 1993 ready-to-wear collections stand out as milestones in Venturi’s design career. Fragrance became an important part of the label’s history: the 1985 GianMarco Venturi scent was the fashion house’s first fragrance, and Gian Marco Venturi Woman Eau de Toilette is described as a historic fragrance and an absolute bestseller for the brand. In April 2025, The First, a Milan-founded fragrance and beauty company established in 1974, acquired the brand and announced plans to relaunch it around its fragrance heritage.