Fragrance house

Gianni Venturi

Gianni Venturi established his fashion house in 1984 in a workshop in San Niccolò, Florence. Its creative identity is described through Italian fashion, elegance, style, drama, and broad interests in art. While working in the Florence fashion house, Venturi developed an interest in composing fragrances and began perfume production with Mystic. The fragrance line is associated with groupings including Elegance, Club, Colors, Dreaming, GV Love, Inspired, Le Marquis, Mystic, Orchid, Pure, Shade, and Vintage. Fragrance references record editions from 2021 through 2024, including the Club VIP, Colors, Desire, Inspired, and Orchid collections, while Parfumo lists 31 perfumes associated with the name. Today, the Gianni Venturi website presents the name as an eyewear brand founded in 1979, focused on Italian-made glasses and optical collections.