Fragrance house

Giardino Benessere

Giardino Benessere emerged from the Terenzi family’s multigenerational fragrance business, founded in 1968 by Paolo and Tiziana Terenzi’s grandfather, who also taught Paolo about natural ingredients. The brand was first presented at Pitti Fragranze in 2014 as a new line developed by Paolo with his sister, Tiziana. Its identity centers on nature, psychophysical wellbeing, and niche fragrances made with high-quality natural ingredients, with the siblings serving as its creative figures. Its defining fragrance concept is a layering system in which individual accords can be worn alone or combined, making the wearer an active participant in the composition. Following the 2014 presentation, the bottles were redesigned from dark-blue velvet styling to a simpler, more transparent form after the original design was judged to draw attention away from the concept. Giardino Benessere is currently a brand of Cereria Terenzi Evelino S.R.L. and Spazio Terenzi S.R.L., under the direction and coordination of Terenzi Group Holding S.R.L.