Fragrance house

Gin Tonic

Gin Tonic was founded in southern Germany in 1978 as a German casualwear label. Its public identity developed around casual, sporty-urban fashion before extending into lifestyle fragrances. The brand entered perfumery in March 2008, when Mäurer & Wirtz launched paired fragrances for men and women. In 2016, Miles GmbH acquired Gin Tonic trademark rights from Ahlers AG after Ahlers announced the brand’s discontinuation, with plans to relaunch it through licensing partners. Its current fragrance presentation is associated with Luxess. Original 78, introduced as Gin Tonic’s first fragrance collection, was scheduled for release in September 2024 and presented as a bridge between the brand’s fashion heritage and fragrance activity. True Selection followed as a four-fragrance line for men and women, with availability announced for July 2025; its creative framing centers on individuality, nature, and a light urban identity.