Fragrance house

Gisada

Gisada was founded in Zurich, Switzerland, in 2013 by Arben Ademi. Its early story also involved his brother Sadula Ademi, and the house began with the Uomo and Donna fragrances. Before focusing fully on Gisada, the Ademis operated Parfumex, an online shop selling discounted perfumes and cosmetics; the shop was gradually discontinued after Gisada launched. Gisada’s stated identity combines Swiss craftsmanship and precision with balance, modern elegance, and traditional craftsmanship. The company behind the brand is Swiss Fragrance GmbH, founded on 21 March 2013; in April 2022, Sadula Ademi exited as a shareholder and Arben Ademi became the registered holder of all 200 shares. Gisada has worked with perfumers including Andreas Wilhelm, Lucas Sieuzac, Max Buxton, and Olaf Larsen. Wilhelm conceived Ambassador Men, which was developed over approximately four years and launched in 2017. Ambassador Men is Gisada’s all-time top-seller and belongs to its core Prestige offering.