Fragrance house

Gissah

Gissah was established in Kuwait in 2018, with its first products unveiled at a perfume exhibition in 2019; its official biography describes the house as born in Kuwait in 2019. Its name means “story” in Arabic, reflecting an approach that presents each fragrance as a narrative shaped by heritage, emotion, and imagination. The brand describes its creative work as extending beyond fragrance into cultural heritage and contemporary expression, connecting its origins with newer influences in its collections. In 2023, Jadwa Investment acquired a stake in Gissah from Bait Al Aseel and Bashar Al Ameer in a transaction described as preparing the company for a potential listing on Saudi Arabia’s Tadawul exchange.