Fragrance house

Glam It Up Girl

Glam It Up Girl was created by two sisters whose shared interest in nails and beauty led them to develop the Glam Gel brand and an online beauty platform. Based in Durbanville, Cape Town, South Africa, the brand focuses on UV gel nail polish, nail accessories, tutorials, and practical guidance for creating manicures at home. On 30 October 2024, it announced a hair-care and skin-care range made with natural ingredients, extending its offer beyond its nail-centered beginnings. Between 13 and 17 March 2025, it announced new HEMA-free Glam Gel ranges named Naked, Amethyst, Serenity, and Glam Glitz.