Fragrance house

Good Kind Pure

Good Kind Pure is a fragrance line introduced by Coty, with the GOOD. KIND. PURE. mark filed in the United States on April 17, 2018, under Coty Brands Management Inc. as owner and original applicant. Its public fragrance debut came around 2021–2022 with three scents: Wild Peony, Vanilla Ginger, and Iris Petals. The line’s identity is built around clean, vegan, cruelty-free formulas inspired by nature; the launch fragrances were reported as made without phthalates or dyes and packaged with FSC-certified materials. The opening collection spans floral, gourmand, and woody-floral styles through Wild Peony, Vanilla Ginger, and Iris Petals, respectively.