Fragrance house

GRG

GRG is an Italian fragrance brand founded in 2025 by Roberto Figini. Figini launched the house after composing bespoke fragrances for private clients and then sharing his personal formulas more broadly. Its creative identity links fragrances to real moments and places, drawing on travel memories, emotional experiences, and experimental accords. Figini, also known as Figinix, is GRG’s Italian perfumer and creator. The brand presents its Elite Collection through three streams: Alchemy of Joy, Alchemy of Lust, and Diamond Around the World. GRG’s method is artisanal, using handwritten formulas, skin testing, slow maceration, and a high proportion of natural raw materials.